The color enhancing effect of this product is created through microscopic optical brighteners. These tiny crystals help reflect back the base color that is already in the coat. This prism effect creates brilliant colors and beautiful whites in all coat types.
But how is this possible? (Here's where my design background kicks in!) Optical brighteners absorb violet light from the electromagnetic spectrum. The color is then re-emitted with a bluish hue. Blue being at the opposite end of the color wheel of yellow, diminishes this unwanted color while enhancing the white through an optical illusion. Whites are whiter and look absolutely brilliant while darker colors, closer to blue spectrum are made richer.
This product is NOT a bleaching or color removing shampoo. The Brightening Shampoo is 100% safe on all colors.
Note: Does not contain any conditioning agents. Certain breeds will need to compliment this product with other Pure Paws products. .
Available in 16oz and Gallon size.
Ingredients: DI WATER EDTA POTASSIUM SORBATE SODIUM LAUREL SULFATE SODIUM LAURETH SULFATE COCAMIDE MEA COCAMIDOPROPYL BETAINE OPTICAL BRIGHTENER CITRIC ACID C-5 SODIUM CHLORIDE ORANGE BLOSSOM (CREATIVE FRAGRANCES)