Pure Paws Bright White Shampoo is formulated to counter yellow stains and brighten whites. Optical brighteners absorb ultraviolet light and re-emit light in the blue spectrum; creating whiter whites and richer colors. Gentle cleansers remove stains and unclog pores without stripping the coat of essential oils. With frequent use, this professional treatment brightens coats making your dog coat look cleaner and meticulously cared for. NO Bleaches and NO Dyes!

Ingredients on the bottle!

Follow up with your favourite Pure Paws Conditioner!

Ingredients; Alpha Olefin Sulfonate, Cocamide Dipa, Optical Brightener, Jojoba Oil, Aloe Vera, Sodium Chloride, Citric Acid, Potassium Sorbate, Fragrance.