RAWZ has 12% fat naturally present, which we feel is a thoughtful level for today’s moderately active pet. Most fats are added to pet foods to enhance palatability. Comprised of gently cooked meat, RAWZ is highly palatable without the need for added fats.

Carbohydrates are an essential part of a balanced diet, but just like humans, regularly consuming foods high in carbohydrates can lead to poor health. Some conventional pet foods are comprised of over 50% carbohydrates and even range up to 40% in some grain-free pet foods. Instead of grains and potatoes, we use alternative sources such as pea starch, which has a lower glycemic index and is an excellent source of insoluble fiber.

Moderate fat and lower carbohydrate levels can help prevent some of the most prevalent health issues found in our pets today: obesity and diabetes.

A raw diet is as pure as it gets. Made with human grade, gently cooked, minimally processed ingredients, RAWZ is the ideal complement to a raw or homemade diet.

Good food takes time to prepare. For that reason, RAWZ is gently cooked in smaller batches to a level that ensures food safety, and nothing more. The moisture in our fresh poultry and fish supply everything needed to cook the food in their own juices.